Here are some of the questions he poses (6out of 23):
- Are we telling a story?
- Are we earning permission to follow up?
- Are we hoping that people will watch or learn?
- Do we need people to spread the word using various social media tools?
- Are we building a tribe of people who will use the site to connect with each other?
- Do people find the site via word of mouth? Are they looking to answer a specific question?
I found this entry interesting and useful because I'm at the point where I need my own website. I actually wrote my own blog entry about it over the summer.
I think he is a very smart man, because you should know the purpose and goals of your website before you build it.
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