Sunday, September 20, 2009

Making a Website.

Seth Godin, marketing guru, writes this entry about starting a website. He claims most people when asking for his advice, ask the wrong questions.

Here are some of the questions he poses (6out of 23):
  • Are we telling a story?
  • Are we earning permission to follow up?
  • Are we hoping that people will watch or learn?
  • Do we need people to spread the word using various social media tools?
  • Are we building a tribe of people who will use the site to connect with each other?
  • Do people find the site via word of mouth? Are they looking to answer a specific question?

I found this entry interesting and useful because I'm at the point where I need my own website. I actually wrote my own blog entry about it over the summer.

I think he is a very smart man, because you should know the purpose and goals of your website before you build it.

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