Measuring Tape Watch!

Designboom posts about this watch concept, "ORA." I was very sad to see these are only 3D renderings by greek designer alexandros stasinopoulos!

Here are more pictures on his FLCKER!

Great Idea.. but will it be used?

Design boom presents a product designed in design booms competition "it's aperitivo time."

This idea is comical, but could potentially be successful! The product will be presented in London on September 30th. I think this is a great place for this product to premiere because in London, people drink in the streets and the pubs are packed right after work!